Outgrowing an Identity, Embracing an Evolution
Since 1980, 90.7 WMFE has served Central Florida through fact-based journalism. Over the years, the region and media landscape have continued to grow and evolve. While the public radio station kept pace, expanding into a multimedia company and adding on-demand content online and via their app, their name wasn’t reflective of that. So, it came time to establish the brand beyond their position on the radio dial.

AWARDS
Angel Award for Excellence in Public Service Advertising
Best in Show ADDY Award for Brand Identity

CREDITS
Christian Wojciechowski, Creative Director
Jacqui Garcia, Associate Creative Director
Jen Neuman, Senior Art Director