The Gift of Protection
The holiday season comes with joy, merriment and time spent with loved ones. But it’s not all chestnuts on open fires. The same annual task rears its daunting head time and time again: finding the perfect gift for friends and family. Thankfully, AAA has our backs with a way to provide yearlong protection to those who matter most. AAA gift memberships say “I care” like nothing else.
CREDITS
Christian Wojciechowski, Creative Director
Jacqui Garcia, Associate Creative Director
Jordan Stewart, Art Director
Where Peace on earth meets peace of mind
A full-funnel campaign of :06, :10 and :15 second videos, display units and social executions featuring a festive tone with a nod to the classic American automobile to drive awareness of AAA gift memberships. Meant to speak to new and current members alike, a full-funnel media plan was built to increase awareness, web traffic and conversions.
